Hey there!
Hope you're doing awesome.
So, I'm back with another round of some really interesting ads to dive into.
Remember the last batch we went through? If you missed it or just want to take another peek, you can find it right here
This time, we've got some more picks from "The Ad Professor" on Twitter. Seriously, this account is a treasure trove if you're into the creative world of ads.
Ready to see what's in store this week?
Let’s get started.
1.Nescafe
2.Luxor
Principle: Show, Don't Tell.
Genius way to advertise a highlighter.
3.Nike
Principle: 4 Words
"If I had more time, I would have written a shorter letter" - Cicero
4.Loctite
Principle: Topical Event Hijacking
5.New Balance
Principle: The Unexpected Connection
6.KFC
Principle: Anti-Fragile
Turn your copiers into sexy social proof.
7.Lewis Capaldi
Principle: The Humble Brag Balance out your bragging with self-deprecation.
People prefer 9/10 over 10/10.
8.Nicotinell
Principle: Appeal to their vanity
If you want someone to quit smoking, don't give them an emotionless statistic.
Hit their fear of looking old.
9.British Airways
Principle: A picture paints a 1,000 words
"The world's fastest airline"
London > Singapore in a blink of an eye.
10. Stadetler Highlighters
Principle: Lollapalooza effect
Charlie Munger has a concept called Lollapalooza: It's when you combine multiple persuasion techniques at once.
This ad combines iconic association, storytelling, AND showing the product in action.
11.iPod Shuffle
Principle: The Product Map
12.KitKat
Principle: User Interface Hacking
Looks like a Google calendar that their brain sees every day -- and then you realize it's an advert.
13.Surreal
Principle: If you can't afford celebrity endorsements, think outside the box.
14.Innocent
Principle: Ride Waves
Innocent launched this ad while Apple was announcing their new iPhone.
Let your ads ride the wave of topical events.
15.Barilla Pasta
Principle: The Greatness Stack
Show the icons... and then take a sudden left turn.
16.Iceland anti-drink driving
Choose who will drive you home: Ambulance, police, funeral hearse -- or taxi.
It feels like an open question, but you've already given them the answer.
17.Lego
Principle: Inelastic Budgets
If you're selling to parents -- frame your product as an investment in their child.
18.Band Sports - 24-7 Sports Channel
Principle: The Subtle Joke
People love British humour because of how subtle it is. This is gold.
19.Bose - Noise Cancelling Headphones
Principle: Contrast your selling point with the most extreme setting
It's impossible to view this ad without a change in your heartbeat
That’s it for this week. Enjoy your Sunday!
Manoj
"1 Idea" delivers interesting insights every week straight to your inbox. If this edition resonated with you, how about sharing it with a friend?
And if you're just diving into my world for the first time, why not hit that subscribe button?